For a professional photographer, getting the visual across is only part of the art. An exceptional photographer is able to make those who view it, feel the image with more than just the eyes. They can taste, smell and even feel what the object of your lens wants them to.
This is not easy to pull off. First you need the right subject. If you are given the task of shooting food, make sure that it looks like something you would want to eat yourself. Bright colors against a stark white or black background make food shots stand out and look good enough to eat.
To invoke the sense of touch you are going to want to pair like objects together to offer the viewer a frame of reference. For example, if working with a clothing company that sells leather pants, have the model sitting on a leather sofa. We all know how nice leather feels and will be able to sense that from the picture.
Surprisingly, the sense of smell is the easiest to work into photography. Take perfume ads for example. Many of these are in print and yet wildly popular. Why? Because the model is surrounded by subtle hints at what the scent she is wearing is. A small vase of flowers on a night stand or a little strawberry in the hand lets the viewer know how she smells without even them knowing why.
In some cases it is even how the bottle is displayed in the ad. Take essential oils for example. If you wanted to shoot a picture of an essential oil diffuser necklace and show how lovely they smell, you can simply place the necklace and bottle of essential oils surrounded by the herbs, flowers, or fruits. Peppermint sticks for peppermint oil, rose petals for rose… you get the idea. There are a few examples of this at www.scentsationoil.com.
How about making somehow hear your photo? This is not as easy to pull off and is dependent on your subject. Let’s say for example you are shooting a guitar and want to portray how loud it is. Dark colors with a little bit of fuzz in the photo will convey the message that this is a loud musical instrument.
One of my favorite sound shots are of breaking waves. There are just some pictures of surfers that I have seen where I can actually hear the wave break on the sand. This is done with a wide angle shot that shows both the water and the beach.
During your career in photography, you will be called upon to shoot a large number of items that at first glance may seem simple and boring. Put that thought aside and try to think outside of the box. If you frame it right and add sense invoking elements, you will create more than a photograph, you will create art.